Branding and Marketing
Below is an expanded overview of Tamana’s capabilities in creating new adventure brands and managing the marketing and sales of these operations. It incorporates our robust experience in the UAE market, multi-channel marketing tactics, and strategic partnerships with key distribution and tourism entities.
Creating New Adventure Brands
Brand Concept & Identity
Tamana specializes in translating your vision into an authentic adventure brand identity. From conceptualizing names, logos, and brand guidelines to defining the brand voice and narrative, we ensure a compelling and cohesive story that resonates with target audiences.
Strategic Brand Positioning
Tamana specializes in translating your vision into an authentic adventure brand identity. From conceptualizing names, logos, and brand guidelines to defining the brand voice and narrative, we ensure a compelling and cohesive story that resonates with target audiences.
Innovation & Differentiation
In a competitive market, standing out is essential. Tamana draws on its adventure park expertise and market intelligence to craft innovative offerings, ensuring your brand stays fresh, engaging, and on-trend.
Marketing & Sales Management
Multi-Channel Marketing Activations
With a six-year track record in the UAE, Tamana orchestrates comprehensive marketing campaigns that span digital and traditional channels. We leverage:
● Targeted advertising (online, social media, broadcast, print)
● Radio promotions and on-ground event activations to drive footfall and engagement
● Public Relations (PR) strategies that secure media coverage and build credibility
Influencer & Content Marketing
Recognizing the influential power of social media creators, Tamana has cultivated strong partnerships with key influencers. We design creative content campaigns and host targeted events that boost brand visibility across various digital channels.
Corporate & Sponsorship Partnerships
We help secure mutually beneficial sponsorships and corporate incentive programs, tapping into business networks for group bookings, team-building events, and long-term partnerships that amplify revenue potential.
Third-Party Distribution & Tourism Alliances
Tamana extends your brand’s reach through established relationships with major online travel and activity platforms (e.g., Tripadvisor, Viator, Booking, GetYourGuide, Klook, Tiqets). We also maintain close ties with DMCs (Destination Management Companies) and government tourism boards, ensuring prime positioning in tourist itineraries and marketing campaigns.
Marketing & Sales Management
Multi-Channel Marketing Activations
With a six-year track record in the UAE, Tamana orchestrates comprehensive marketing campaigns that span digital and traditional channels. We leverage:
● Targeted advertising (online, social media, broadcast, print)
● Radio promotions and on-ground event activations to drive footfall and engagement
● Public Relations (PR) strategies that secure media coverage and build credibility
Influencer & Content Marketing
Recognizing the influential power of social media creators, Tamana has cultivated strong partnerships with key influencers. We design creative content campaigns and host targeted events that boost brand visibility across various digital channels.
Corporate & Sponsorship Partnerships
We help secure mutually beneficial sponsorships and corporate incentive programs, tapping into business networks for group bookings, team-building events, and long-term partnerships that amplify revenue potential.
Third-Party Distribution & Tourism Alliances
Tamana extends your brand’s reach through established relationships with major online travel and activity platforms (e.g., Tripadvisor, Viator, Booking, GetYourGuide, Klook, Tiqets). We also maintain close ties with DMCs (Destination Management Companies) and government tourism boards, ensuring prime positioning in tourist itineraries and marketing campaigns.
B2C & B2B Sales Strategies
B2C
Targeting residents and inbound tourists through compelling offers, seasonal promotions, and ongoing digital engagement.
B2B
Building packages for corporate events, partner channels, and large-scale collaborations that drive sustained, high-volume bookings.
Deliverables
Brand Identity & Guidelines
Name development, logo design, brand voice, and comprehensive style guides.
Marketing & Communication Strategy
Detailed plan covering both digital (social media, influencers, online ads) and traditional (radio, print, events) outreach.
Sales & Distribution Roadmap
Structured approach for engaging third-party platforms, DMCs, and government tourism bodies, supplemented by corporate partnerships and sponsorships.
Promotional Calendar & Campaign Execution
Timeline of targeted promotions, influencer collaborations, event activations, and seasonal offers.
Content & Media Assets
Creation of high-impact visuals, videos, and written content to support brand storytelling across all channels.
Performance Tracking & Reporting
KPIs, metrics, and regular reporting cycles to measure campaign success and guide data-driven refinements.
Ongoing Brand Evolution & Optimization
Mechanisms for continuous improvement of brand messaging, product offerings, and marketing tactics to stay competitive.
