Go-to-Market & Marketing Strategy
- Develop a comprehensive plan that details how to position and promote the product or service.
- Define target segments, launch timelines, distribution channels, and key marketing tactics
Business Plan Consulting
At Tamana, we start every project by capturing your vision and desired outcomes. We look at the industry landscape, target audience, and objectives—both commercial and non-commercial—to create a strategic roadmap that ensures the design and operational experiences align with your goals.
Drawing on requirements and data you provide, we build a robust, evidence-based business model by conducting additional data collection and analysis, market projections, pricing strategies, and marketing plans, as well as evaluating project costs. With our extensive commercial expertise, we deliver accurate, comprehensive financial projections as part of the overall business model.
Functions
Requirements Gathering & Visioning
- Collaborate with stakeholders to define project objectives, desired outcomes, and success metrics.
- Compile and analyze existing documentation, data, and requirements.
Data Analysis & Market Research
- Conduct industry-specific research to identify trends, opportunities, and potential obstacles.
- Gather competitor insights and audience behaviors to inform strategic decisions.
Business Model Development
- Integrate findings into a structured, evidence-based model that aligns with commercial and non commercial objectives.
- Map out revenue streams, pricing strategies, and cost structures.
Financial Modeling & Projections
- Build detailed financial forecasts, including revenue, expenses, cash flow, and profitability.
- Incorporate scenario testing and sensitivity analysis to account for variables and risks
Organizational & HR Strategy
- Define the organizational structure, roles, and responsibilities for a new business.
- Establish recruitment strategies and HR processes that support early-stage growth.
- Provide guidance on change management and culture-building to ensure smooth operations.
Implementation Roadmap
- Offer step-by-step guidance on execution, including timelines, milestones, and resource planning.
- Identify critical success factors and KPIs to measure progress
Functions
Requirements Gathering & Visioning
- Collaborate with stakeholders to define project objectives, desired outcomes, and success metrics.
- Compile and analyze existing documentation, data, and requirements.
Data Analysis & Market Research
- Conduct industry-specific research to identify trends, opportunities, and potential obstacles.
- Gather competitor insights and audience behaviors to inform strategic decisions.
Business Model Development
- Integrate findings into a structured, evidence-based model that aligns with commercial and non commercial objectives.
- Map out revenue streams, pricing strategies, and cost structures.
Financial Modeling & Projections
- Build detailed financial forecasts, including revenue, expenses, cash flow, and profitability.
- Incorporate scenario testing and sensitivity analysis to account for variables and risks
Go-to-Market & Marketing Strategy
- Develop a comprehensive plan that details how to position and promote the product or service.
- Define target segments, launch timelines, distribution channels, and key marketing tactics
Organizational & HR Strategy
- Define the organizational structure, roles, and responsibilities for a new business.
- Establish recruitment strategies and HR processes that support early-stage growth.
- Provide guidance on change management and culture-building to ensure smooth operations.
Implementation Roadmap
- Offer step-by-step guidance on execution, including timelines, milestones, and resource planning.
- Identify critical success factors and KPIs to measure progress
Deliverables
Project Scoping & Requirements Document
⦿ A consolidated overview of objectives, requirements, and stakeholder expectations.
Market & Competitive Analysis Report
⦿ In-depth research findings on market size, trends, competitor landscapes, and potential barriers.
Comprehensive Business Model
⦿ A structured framework detailing revenue streams, operational structures, and strategic positioning.
Financial Projections & Scenarios
⦿ Robust financial models with sensitivity analyses, providing clarity on costs, revenues, and profit potential.
Go-to-Market & Marketing Plan
⦿ A clearly defined strategy outlining positioning, promotion, pricing, and launch timelines.
⦿ Includes segment targeting, distribution channels, and key marketing tactics.
Implementation & Organizational Plan
⦿ A blueprint detailing the recommended organizational structure, roles, and responsibilities for the new
business.
⦿ Guidance on establishing HR processes—such as recruitment, onboarding, and performance frameworks—to
support early-stage growth.
⦿ Step-by-step execution roadmap with timelines, milestones, and resource planning.
Final Presentation / Stakeholder Workshop
⦿ A concise, executive-level presentation of findings, recommendations, and next steps.
⦿ Optionally, a facilitated workshop session to align all stakeholders on the proposed strategy and
organizational setup.
